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Buy Directly From Farmers

Why do you pay for vegetables a price which is 4 times the amount that farmers receive?

The answer is simple. Until now, as per prevailing regulations, farmers were not allowed to sell directly to consumers. A multi-layered system of middlemen exists in the process of distribution from farm to fork. The local trader from the village or the nearest town buys produce from the farmer and sells it to the wholesaler at the Agricultural Produce Market Committees (APMCs). The wholesaler in turn sells to retailers from whom the ultimate consumer buys. This long supply chain involves costs towards like grading, packaging, labour, transport, commissions and margins resulting in cost escalation by 3 to 4 times. And in this rigmarole, farmers fail to get a fair price for their produce.

However, there is light at the end of the tunnel. Under the ‘National Initiative for Vegetables in Urban Clusters’, some State Governments have removed fruit and vegetables from the control of APMCs, thereby allowing farmers to directly sell produce to consumers. Other State Governments are likely to follow suit.

Buy directly from growers whenever it is possible…

Buying directly from growers and farmers is a win-win situation for them as well as to you as a consumer. While you will save almost 35-40% as compared to the retail price prevailing in the market, the grower’s earnings would be almost double. And the vegetables and fruits would be fresher.

Please refer to the ‘Resources’ section below and if you reside in a city where growers or their organizations deal directly with customers, do take advantage of the situation by buying from the former. Other consumers can access portals set-up by growers and buy online and receive produce at their doorstep.

All India

National Agriculture Market (NAM)

This is a unified national market for agricultural commodities. Every State in India has Agricultural Produce Marketing Committees (APMC). Every APMC runs a 'Mandi' which is a wholesale physical marketplace for fruits and vegetables. There are over 7,000 mandis in India. NAM integrates APMCs in a nation-wide portal, so that farmers get competitive returns and consumers get steady prices and stable availability.


All India


This is a selling platform connecting farmers with retailers. Retailers may register their stores, upload documents and order quality vegetables & fruits which will be delivered directly to their doorstep at low prices from farmers. Stock can be replenished daily which means lower inventory holding cost for retailers.

085538 41451



Town Essentials Pvt Ltd

Town Essentials is a 100% vegetarian local e-grocer specializing in fresh fruits, vegetables, regional ingredients and artisanal goods, which are sourced directly from farmers. Goods ordered online are home-delivered in Bangalore.

54/1, Yashwantpur Industrial Area, Bangalore 560022

099162 00100, 074112 74088, 080-2357 2565




This is an online hypermarket serving Bangalore with fresh produce sourced from a network of 9,000 farmers it works with.

No. C-25, Bajrang House, 7th Mile, Kudlu Gate, Hosur Road, Bangalore 560068

080-4555 4666



Y-Cook India Pvt Ltd

A farm-to-fork company offering vegetables, fruits, sweet corn, lentils and tubers. Peak harvest produce is packed within hours of harvest. Unique process seals in freshness, taste and nutrition. 100% natural, no preservatives, no additives. No refrigeration, products stay fresh in ambient temperature for 12 months. Year round availability.

134/1, Kolathur, Hosakote, Bangalore 562114

1800-102-3663, 080-4090 3663


Bangalore Delhi-NCR Mumbai


Crofarm has partnered with over 14,000 farmers across the country to ensure that (a) Farmers get better value (b) Retailers get better deals (c) Transit is faster and (d) waste is minimised. Major retailers like Big Bazaar, Metro, Reliance Retail, Grofers, BigBasket etc are their customers.

Bangalore: 081234 36910, Delhi: 098101 92969, Mumbai: 098336 02094


Hyderabad       Mysore

Akshaya Home Farms - Deep Roots

They have their own large-scale farms in Telangana and Mysore Taluka. Delivery made once a week of a Vegetable Basket. Regular basket contains 24 varieties of fresh vegetables of total weight 8.5 Kg and costs Rs 1400 per month. Place order on website. Delivery in Hydertabad / Secunderabad and Mysore cities.

Hyderabad: 098665 72972, 088010 87878
Mysore: 088800 09828, 098866 07474



Unified Market Platform (UMP) promoted by Karnataka Govt

UMP enables farmers to sell their produce online through Agricultural Produce Marketing Committees (APMCs). Out of 157 APMCs in Karnataka, 103 have been integrated into UMP. Thanks to the new system farmers have been getting a higher price for their produce and they are even being paid online.

080-2286 4866, 2286 4833, 2286 4844




They procure onions, tomatoes, brinjal, cabbage and a few other vegetables directly from farmers in Nashik, Marathwada and Pune. These fresh vegetables are sold at economical rates in areas like Amboli, Vile Parle, Orlem, Malawani, Bandra and Andheri.

Manish Behl

098199 83418, 098190 29220



Namo Yuva Rojgar Kendra

Launched by an NGO 'Mee Mumbai Abhiyan-Abhiman'. They are deploying 125 vans to deliver fresh produce from farm-to-home. Due to direct contact between farmers and consumers, the former would receive remunerative prices for produce while the latter would get access to good quality vegetables at lower prices.


Shree Swami Samarth Farmers Producer Co

Their weekend market at Shivaji Park has farmers from Pune and Nashik selling fruits, vegetables, onions etc.

Tushar Agrawal, Director

Facebook Page


The Farmers Market by Kavita Mukhi

This is a market for certified organic produce and operates every Sunday from 9 am to 2 pm the year round, at the location mentioned below.

D'Monte Park, Next to Bandra Gymkhana, Corner of Turner Road & St Andrews Road, Bandra (W), Mumbai 400050

098200 89378, 098198 52266



Krishi Star

Krishi Star helps farmers to improve their income by cutting-out the middlemen. A network of farmer-owned food processing units have been set up and the products are sold under 'Krishi Star' brand. Products are tomato paste, dried oyster mushrooms, tomato puree, sun-dried tomatoes, whole peeled tomatoes.

022-2413 3255




This is an online marketplace to help consumers obtain fresh fruits, vegetables, organic food products etc from local Kisans (Farmers).

S N 78/1/2, Waranasi Society, Pune Road, Behind Gokul Nagar, Warje, Pune 411052

072183 18867



Shah Mango Farms

Shah Mango Farms offers the delicious Valsad Alphonso mangoes (a.k.a. Valsad Haapus), Kesar mangoes, chickoo & litchi grown their own farms in Valsad district, Gujarat. Place enquire prices by email and supply is made to doorstep in Maharashtra & Gujarat.

Priyanka Shah

Facebook Page



This is an online marketplace for fruits and vegetables. The marketplace connects farmers, wholesalers and other sellers to retailers, restaurant owners and other buyers.

011-3001 7679



Abhinav Farmers' Club

This is a group of farmers undertaking farming around Pune. They deliver to doorstep in Pune reasonably sized orders and therefore, you may join your neighbours and place a combined order for fresh vegetables. The vegetables are organically grown and supplied duly cleaned and packed.

S.No.428/1, At Post Man, Taluka Mulshi, Dist Pune 411057

Dnyaneshwar Bodke

020-2027 0666, 094220 05569

Web Page


Green Tokri

This is farm on the outskirts of Pune. They home-deliver once a week a standard bag with freshly harvested lettuce: one red and one green variety. One of the varieties will be smooth, the other crunchy. The bag will be of minimum 500g. You can also order herbs such as basil, parsley, oregano, thyme, sage, garlic chives, lemongrass, cress, celery and others.

097637 17960, 095525 07364, 020-2703 0211




Directly serves from farm to households in Pune products like Malai Paneer, Khoya, Ghee, Rice, fresh vegetables & fruits.

Pratiksheet Malwadkar

090280 05944



Pune Farmers Market by Karen Anand

Fresh produce sold at this market held regularly at Pune.

Balkrishna Lawns, 92/10B, Next to Yash Petroleum (B.P), Mundhwa-Pune Rd,. Mundhwa, Pune 411036

Khyati Sankla: 098238 38383, Rutika Rathod: 098600 24567

Facebook Page


INI Farms Pvt Ltd

This world-class company (a) Assists non-traditional farmers to move to high-value horticulture crops to increase their income by 5 to 10 times (b) Provide access to market for 100% of the farmer's produce (c) Pays to farmers more than 60% of the sales value created through selling of the produce directly without recourse to middle-men (d) Ensures access to best-in-class inputs, know-how and technology

B-202, Universal Business Park, Chandivali Farm Rd, Chandivali, Mumbai

022-4260 0700