Small retailers and kirana shops number in millions in India…
The ubiquitous kirana shops and small retail stores found in millions across the length and breadth of India play a vital role in the country’s economy by providing employment to crores of persons as well as accounting for about 20% of GDP.
The retailing industry which mainly consists of owner-manned small shops, has been a laggard in adopting modern systems. However, in recent times kirana stores have been welcoming technology as it makes their jobs simpler and makes a difference in their daily lives.
In order to withstand the onslaught of e-commerce portals, 'mom and pop' stores would have to offer a more personalised experience to customers.
Startups help retailers embrace technology…
Companies listed under Resources below are helping the kirana shops and other small retailers to adopt technology to enable better engagement with customer, improved efficiency in operations and growth in business. To incentivize the retailer some of the startups provide a customized tablet computer, printer, barcode scanner and an LCD monitor on which ongoing offers, deals and promotional schemes are displayed.
There are two kinds of apps. The app for retailer connects the store to their suppliers, control inventory and stocks, send SMSs to customers, generate bills and keep a track of various promotional schemes launched by brands and suppliers.
The consumer-facing app shows to customers the merchants who are located near their current location. The chat platform allows the customer to chat with the retailer to check prices and to place orders. It is possible to make payment through digital wallet that is integrated with the app.
Other startups provide a platform to build a SEO-enabled online e-commerce store that can be regularly updated by the retailer with new content, new products and revised prices.