What are iconic marketplaces?
There are exotic or unique marketplaces all over India, whose fame can be ascribed to attributes like the specific location of the physical marketplace or to the unique assortment of products. ‘Chor Bazaar’ collectibles market of Mumbai or ‘Bohri Ali’ hardware market of Pune or the Dharavi market for leather goods come instantly to mind.
Obviously it is not possible for people living in other cities to travel to the physical market’s location. And sourcing similar items locally, would only be a second-best alternative.
Unique marketplaces online…
The iconic physical marketplaces have now their online incarnation in the form of portals. Here the entire range of products is pictorially displayed and supplies made are authentically sourced from the original physical marketplaces.
After dwelling above on physical markets and their online versions, let us consider a different online marketplace. This is entirely an online virtual marketplace with a theme and products sourced from various places to suit the theme. A marketplace which is concerned with luxury premium products is an example.